Thomas Moes

Now

Great Yellow: Rewilding nature

Creating a digital ecosystem to finance and manage large-scale nature restoration projects. Read more…

Over the last six months I've helped out with various things both large and small at Great Yellow:
‍
Advice
‍As a board advisor, I'm a strategic sparring partner to the CEO.
I help with visualising the company's future, securing funding with a compelling story, and building a solid and talented team.

Product vision & strategy
‍I've shaped the product vision and strategy, laid the groundwork for a scalable digital platform and turned some of the complex industry info into clear visuals (ie. information architecture, stakeholder overview and customer journeys) and created a visual prototype for the product.

Brand
‍Along the way, I also created the brand identity from scratch. And I designed the logo, website, and visual style to bring the mission to life.

Angel investor
I'm also an angel investor because I believe in the mission and I love having some skin in the game.
‍
Greatyellow.earth

Board of advisors

Business strategy

Product strategy

Prototyping

Brand design

Product design

Angel investor

Now

Strategy, product, advice and investing in startups

Helping early-stage startups sharpen their story, shape their product,
and position themselves for growth. Read more…

With nearly two decades of experience building, scaling, and selling software companies, I've learned that building a company is more than just launching a solid product. It’s about making the right people believe in what you’re building. That's what I do.

Product strategy & design
I love turning big ideas into tangible products. As a systems thinker, I help startups define their product vision, build early versions, and scale with the right team and strategy.

Business strategy
I thrive in the messy 0-to-1 stage, helping founders craft a strong business narrative that fuels both growth and fundraising.

Board of advisors
With years of experience as a co-founder in tech, I’ve made plenty of mistakes and learned valuable lessons. I work with CEOs and leadership teams to refine their vision, culture, brand, hiring, and fundraising strategy.

Investing
I like having ‘skin in the game’ with startups I partner with. This enables me to blend financial support while providing hands-on value, aligning our incentives.

Brand
I believe a compelling brand is key to standing out. I can help startups craft their first brand identity, ensuring it communicates their values, connects with their audience, and positions them for success in competitive markets.

Past

Co-founded and sold various tech companies

Companies at the intersection of creativity, culture and careers. Read more…

I've co-founded various startups and online platforms that have inspired millions of people, connected them with meaningful career opportunities, and enabled businesses to improve the way they think about hiring.
‍
All the while championing the importance of beauty, creativity, authenticity and fun along the way!

Homerun · 2014 - 2024 · Sold
Hiring software that empowers companies to create beautiful job posts and streamline your hiring. Trusted by thousands of companies and brands, and used by millions of job seekers worldwide. Homerun.co

Fontanel Jobs · 2012 - 2024 · Sold
Biggest online job board for the Dutch creative industry. Thousands of brands, design agencies and corporates used our job board over the years to hire creatives. Fontaneljobs.com

The Art of Work by Homerun · 2016 - 2019
Content platform that explored how companies cultivate inspiring work environments. With articles and guides on hiring, work/life balance and company culture it became a meaningful extension of Homerun’s vision.

Fontanel Magazine · 2008 - 2021
Online design magazine about Dutch creative culture. Lots of interviews with creatives, book reviews, event reports, and new creative work highlights.

Co-founder

CPO

B2B SaaS

Business strategy

Product strategy

Content strategy

Marketing strategy

Marketing website design